Liberty Promenade Mall has launched an impactful community initiative in the lead up to Mandela Day 2025. Aptly titled Heroes Among Us, the mall is calling for nominations of everyday changemakers, local individuals who are actively improving lives through consistent, often unrecognised service.
Taking the charity-based model of last year’s Mandela Day campaign further, this year’s approach widens the net to honour a broader group of community champions. These may include teachers, coaches, NGO leaders, volunteers, healthcare workers or anyone going over and above to change lives in their neighbourhood.
Recognising real impact
The initiative aims to identify and celebrate unsung heroes and grassroots contributors who reflect the spirit of Mandela Day through ongoing acts of service. Nominations and applications can be submitted online, with shortlisted candidates set to be profiled in a special in-centre photo exhibition this July.
Titled Heroes Among Us, the exhibition will showcase selected changemakers’ portraits and personal stories, allowing shoppers to engage with and be inspired by real-life examples of local impact. One standout nominee will receive funding of up to R20 000 to support their work.
In line with Promenade’s commitment to building meaningful social connection, this campaign aims to elevate the incredible people among us whose efforts are often overlooked but whose value is deeply felt in their communities.
“As a mall rooted in this community, we’re proud to shine a light on the everyday heroes who give so much of themselves. Heroes Among Us is about celebrating the heart of Mitchell’s Plain and beyond, the people who make a real difference,” said Brenda Bibby, General Manager at Liberty Promenade Mall.
The 2024 Post with Purpose Mandela Day initiative focusing on charities.
How to participate
Nominations are now open and can be submitted via Liberty Promenade’s website or social media channels. To nominate a changemaker making a difference in your area or for more updates on the mall’s community-driven projects, visit www.libertypromenade.co.za or follow Liberty Promenade on Facebook, Instagram and TikTok. A verification process will be conducted to ensure the authenticity of all entries.
In a nutshell
Heroes Among Us nominations
At Liberty Promenade Mall, Liberty Promenade, A.Z Berman Drive, Mitchells Plain, Cape Town
Top picture: Winners of the 2024 initiative – Representatives from Liberty Promenade and Shumeez Scott Foundation. Bottom: Winners of the 2024 initiative – Bhabisana Baby Project, Shumeez Scott Foundation and National Rescue for Poverty and Drugs.
Winners of the 2024 initiative – Bhabisana Baby Project, Shumeez Scott Foundation and National Rescue for Poverty and Drugs.