Last updated: 2 July 2026
Purely Local (“we”, “us”) respects your privacy and processes personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the EU General Data Protection Regulation (GDPR). This policy explains what we collect, why, and the choices you have.
1. Who is responsible
Purely Local is the responsible party (data controller) for personal information processed through this website. Contact: .
2. What we collect and why
Information you give us
- Contact & support forms — name, email address, subject and message, so we can respond to your enquiry.
- Advertising enquiries — name, company, email, phone number, region, package interest and campaign brief, so we can prepare a proposal and manage the relationship.
- Newsletter signup — email address, so we can send you our newsletter. You can unsubscribe at any time using the link in each email or by contacting us.
- Comments — name, email and comment content when you comment on an article.
Information collected automatically
- Usage statistics — pages visited, referring site, browser type and anonymised technical data, collected via our website statistics tools (including Google Analytics through Site Kit and WP Statistics) to understand how the Site is used and improve our content.
- Cookies and similar technologies — see our Cookie Policy. Non-essential cookies are only set with your consent via our cookie banner.
- Security and spam-prevention data — form submissions are screened by anti-spam services (Akismet), which may process your IP address and submission content.
3. Legal grounds for processing
We process personal information: (a) to respond to your requests and perform steps you ask for (contact, enquiries); (b) with your consent (newsletter, non-essential cookies); and (c) for our legitimate interests in operating, securing and improving the Site.
4. Sharing of information
We do not sell personal information. We share it only with service providers that help us run the Site — including our hosting provider (Hosting infrastructure in the EU), email delivery, analytics (Google), image optimisation/CDN and spam-filtering services — under appropriate safeguards, or where the law requires disclosure.
5. Cross-border transfers
Some service providers (for example Google) may process data outside South Africa. Where this happens, we ensure the recipient is subject to a law, binding corporate rules or an agreement providing an adequate level of protection as required by section 72 of POPIA, or standard contractual clauses under GDPR.
6. Retention
We keep form submissions and correspondence for as long as needed to handle your enquiry and for our records, newsletter data until you unsubscribe, and analytics data for the retention period configured in the relevant tool. We delete or de-identify information that is no longer needed.
7. Your rights
Subject to applicable law, you have the right to:
- request access to the personal information we hold about you;
- request correction or deletion of inaccurate or unnecessary information;
- object to processing, or withdraw consent where processing is based on consent;
- lodge a complaint with the Information Regulator (South Africa) — inforegulator.org.za — or your local supervisory authority under GDPR.
To exercise any of these rights, email .
8. Security
We use appropriate technical and organisational measures to protect personal information, including HTTPS encryption, access controls, security monitoring and reputable hosting infrastructure. No method of transmission over the internet is completely secure, but we work to protect your information against loss, misuse and unauthorised access.
9. Children
The Site is not directed at children under 18 and we do not knowingly collect personal information from children.
10. Changes to this policy
We may update this policy from time to time. Updates will be posted on this page with a revised “Last updated” date.