The newly launched Green Piketberg Route 366, situated within the Bergrivier region, offers a refreshing alternative for travellers looking for more than beautiful landscapes. Stretching through Piketberg, Piket-Bo-Berg, Goedverwacht and Redelinghuys, the route combines seasonal blooms with farm-to-table dining, regenerative agriculture, rural heritage and authentic community experiences.
Every spring, thousands of travellers head to the West Coast to see its famous wildflowers. Along Green Piketberg Route 366, indigenous fynbos, magnificent proteas, flowering rooibos, golden canola fields and productive farmlands form part of a living landscape shaped by generations of farmers and rural communities.
“This is not simply another flower drive,” says Nomonde Ndlangisa, CEO of Bergrivier Tourism. “It is an invitation to slow down, meet the people who care for the land, taste food grown in the region and understand the relationship between agriculture, biodiversity, heritage and community. We want visitors to enjoy our flowers while making their travel count.”
A slow, meaningful journey
Green Piketberg Route 366 encourages visitors to exchange a rushed day trip for a slower and more meaningful journey.
Travellers can drive through rolling wheat and canola fields, explore mountain passes and valleys rich in indigenous fynbos, visit working protea farms and discover the rooibos-growing landscapes that form part of the region’s agricultural identity.
The route introduces visitors to the stories behind the scenery: the growers cultivating flowers for local and international markets, farmers adopting more sustainable practices and communities using tourism to protect their heritage and create new economic opportunities.
Every stop contributes to a larger story about people living from the land while giving back to it.
A farm-to-table journey in bloom
Flower season is one of the most rewarding times to experience the flavours of Green Piketberg.
Visitors can begin their journey at Desert Rose, a local farm stall before travelling to Carmién Tea, where South Africa’s indigenous rooibos takes centre stage. Guests can learn more about rooibos production and enjoy tastings of locally produced teas and rooibos-inspired products.
The journey continues across the scenic Versveld Pass into Piket-Bo-Berg, home to working farms and spectacular mountain landscapes. Visitors can discover how South Africa’s iconic proteas are cultivated and prepared for markets around the world.
Those visiting on the last Saturday of the month can stop at the Piket-Bo-Berg Farmers Market, where local producers showcase seasonal flowers, fresh produce, artisan foods and handmade products celebrating the area’s agricultural heritage.
Meet the women makers of Goedverwacht
A highlight of the route is the historic village of Goedverwacht, where generations of women have preserved traditions that continue to nourish their community.
Visitors can walk through productive food gardens filled with seasonal vegetables, herbs and indigenous plants, and meet women makers who bake traditional bread in outdoor wood-fired ovens, prepare preserves and seasonal treats, and share knowledge passed down through generations.
These gardens are more than places of cultivation. They represent community, resilience and hope, while offering visitors an opportunity to experience authentic rural life and see how food connects people to place.
From Goedverwacht, the journey continues to Piketberg, where local dining experiences celebrate the produce and people of the region. At The Flying Fig, seasonal ingredients are transformed into beautifully prepared dishes inspired by the farm-to-table philosophy at the heart of Green Piketberg.
“This is more than dining,” says Bergrivier Tourism. “It is an opportunity to taste the landscape, meet the makers and support the communities preserving their culture and environment for future generations.”
Visitors encouraged to stay longer
Rather than treating Piketberg and Redelinghuys as brief stops on the way to another flower destination, Bergrivier Tourism is encouraging visitors to make the area part of a longer West Coast stay.
Accommodation options across the route offer access to mountain views, farm experiences, hiking, cycling, picnics, birdwatching and peaceful rural landscapes.
At Piekenierskloof Mountain Resort, visitors can enjoy a mountain escape while learning about initiatives such as water conservation, composting, indigenous tree planting, energy efficiency and environmental restoration.
Redelinghuys adds another layer to the journey, with its quiet village character, farm stays, open landscapes, Verlorenvlei scenery, heritage attractions and opportunities for outdoor exploration.
“The longer visitors stay, the more the landscape reveals itself,” says Ndlangisa. “They begin to see that the flowers are only one part of a much richer destination story.”
Take the scenic route this flower season
This spring, visitors are invited to stay a little longer in Piketberg and Redelinghuys and experience a different side of West Coast flower season.
Meet the people behind South Africa’s proteas and rooibos. Taste produce grown in local gardens and farms. Discover communities preserving generations of knowledge while building a more sustainable future.
Here, every meal connects visitors to the land, every flower has a story and every journey can make a difference.
