THE SELFRIDGES OF SA TO OPEN IN ROSEBANK

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We Are EGG has launched its second department store at the ZONE at Rosebank, bringing an award-winning experiential department store to the City of Gold.

The first We Are EGG opened its doors in Cape Town’s Cavendish Square, and is spearheaded by retail mavericks Paul Simon and Arie Fabian, in a pioneering partnership with Old Mutual. EGG Cavendish has seen impressive numbers in the first 2 years of trading, which bodes well for the new Rosebank opening. The new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to the iconic UK based Selfridges concept. The new store will be located at the Zone in Rosebank, boasting 3000m2 of beautifully curated local and international men’s, women’s and kids fashion, beauty, home and jewellery departments as well as a high-energy, quintessential restaurant & bar, all under one roof.

GLOBAL INSPIRATION

Selfridges has changed the way we shop and has shaped global culture; the iconic department store is one of the biggest department stores in London and one of the most modern. Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper connected Joburg customer. With the spirit of an independent, EGG has the scale of a department store boasting the very best local and international brands including Rich Mnisi, Diane Paris , PUMA, Converse, New Balance, Birkenstock, The North Face, Crystal Birch, Culture of Brave, swiitchbeauty®, lelive , SKOON, Granadilla Swim, Rosey & Vittori, Crocs , Clutish, SKELCORE and Goodleaf to mention a few.

FINDING THE RIGHT SPOT

In recent years Rosebank has emerged as the new trendy spot in Johannesburg, it has become increasingly popular with tenants due to its urban, art pedestrian- friendly community and the precinct is now winning the race for tenants against Sandton. Conveniently located between various different key city nodes – Rosebank’s scale supports both corporate

and residential buildings, making for a unique and enriching lifestyle mix. With so much to see and do, Rosebank is a must-experience destination when visiting Jozi – even if you’re a Jozi resident. It is also a stop on the Gautrain and 50% of buyers in Rosebank in the last year have been between 18 to 35 years, indicating that it is becoming the next “it” spot among young professionals and first-home buyers providing broad access to the right customers, an influx of local & international businesses, embassies and hottest new restaurants and hotels.